Tan A Dai Thanh – The first Vietnamese enterprise exported water heater to foreign markets

31/07/2021

Nowaday, water heater is an indispensable equipment that offers hot water for all family’s activities. This has made the water heater market become more fierce with the competition of both domestic and foreign enterprises.

Demonstrating for that development, at the end of 2018, Vietnam exported the first water heater after 17 years since the first one was manufactured, and Tan A Dai Thanh was the one who made it with its Rossi water heater brand.

What is the effective way for pioneer?

The market is large and still lots of the surplus, but how to make the products accepted and trusted by consumers is not simple, in general, this has created a vibrant but competitive water heater market in Vietnam.

“In the context that the Vietnamese economy is integrating globally, enterprises with products that qualified ” national brands” have always grown and developed strongly. Most businesses maintain a high growth rate of profits and revenue, keeping the domestic market and boosting exports, especially with enterprises grew nearly 70% like Tan A Dai Thanh. ” Prime Minister Nguyen Xuan Phuc shared.

According to the analysis of experts, Tan A Dai Thanh is also holding the leading market share in this area. Contributing to that success, the brand Tan A Dai Thanh has been crafted and maintained stably.

Choose the right strategy and set up long-term vision to dominate the market

Typically, it is necessary to mention that the Rossi water heater brand from Tan A Dai Thanh Group has been positioned in the consumer subconscious for the past 17 years. It is known with financial potential as well as the ability to lead the market. With high consumption of household metalware products, especially water heater, Tan A Dai Thanh’s products are widely used and occupy a large market share.

By investing in research and product improvement, bringing the best values ​​to users; With 19 subsidiaries, 196 branches, 500 level 1 distributors and more than 30,000 points of sale stretching from North to South and the system of 14 large-scale factories in provinces and cities such as Hanoi, Hung Yen, Ha Nam, Da Nang, Nghe An, TP. Ho Chi Minh, Long An and in Lao PDR, … and the difference business strategy, Tan A Dai Thanh has won the trust and becoming the top choice of Vietnamese consumers.

“A large enterprise is not only a business which earns trillions but a business that can bring value to millions of customers” – Tan A Dai Thanh’s representative said. Knowing that, with the complete product ecosystem and proper strategy, the Group’s products can satisfy all the needs of water resources for construction works, citizen and industry use.

Among that, Rossi Arte was also the first water heater from Tan A Dai Thanh which is certified by Cotherm Group (France) to achieve power saving efficiency of up to 15% and complied to Europe standards.
Thus, Rossi Arte is one of the safest water heater currently. This is one of the most important decisive criteria for consumer, not only in Vietnam but also the whole world.

Recently, Prime Minister Nguyen Xuan Phuc shared in the meeting with business leaders: “We insist that the health of the business is the power of the economy. And the brand is the thermometer, which is the most important measure for the health of the business. ”
In fact, “the most precious asset in the market is the brand” and it is the core value that Tan A Dai Thanh Group always pursuits. “Tan A Dai Thanh’s revenue is not simple from product quality but also brought from our brand value with over 25 years of living in consumers’ minds,” said Nguyen Duy Chinh – General Director of Tan A Dai Thanh Group

In summary, if a business wants to grow, it must have an appropriate strategy and correct vision, with the aim to protect consumer rights, ensuring harmony between the business objectives and the prosperity of the country. Along with its mission to bring high quality Vietnamese products to the world.