Tan A Dai Thanh – The first Vietnamese enterprise exported water heater to foreign markets
Nowaday, water heater is an indispensable equipment that offers hot water for all family’s activities. This has made the water heater market become more fierce with the competition of both domestic and foreign enterprises.
Demonstrating for that development, at the end of 2018, Vietnam exported the first water heater after 17 years since the first one was manufactured, and Tan A Dai Thanh was the one who made it with its Rossi water heater brand.
What is the effective way for pioneer?
The market is large and still lots of the surplus, but how to make the products accepted and trusted by consumers is not simple, in general, this has created a vibrant but competitive water heater market in Vietnam.
“In the context that the Vietnamese economy is integrating globally, enterprises with products that qualified ” national brands” have always grown and developed strongly. Most businesses maintain a high growth rate of profits and revenue, keeping the domestic market and boosting exports, especially with enterprises grew nearly 70% like Tan A Dai Thanh. ” Prime Minister Nguyen Xuan Phuc shared.
According to the analysis of experts, Tan A Dai Thanh is also holding the leading market share in this area. Contributing to that success, the brand Tan A Dai Thanh has been crafted and maintained stably.
Choose the right strategy and set up long-term vision to dominate the market
Among that, Rossi Arte was also the first water heater from Tan A Dai Thanh which is certified by Cotherm Group (France) to achieve power saving efficiency of up to 15% and complied to Europe standards.
Thus, Rossi Arte is one of the safest water heater currently. This is one of the most important decisive criteria for consumer, not only in Vietnam but also the whole world.
Recently, Prime Minister Nguyen Xuan Phuc shared in the meeting with business leaders: “We insist that the health of the business is the power of the economy. And the brand is the thermometer, which is the most important measure for the health of the business. ”
In fact, “the most precious asset in the market is the brand” and it is the core value that Tan A Dai Thanh Group always pursuits. “Tan A Dai Thanh’s revenue is not simple from product quality but also brought from our brand value with over 25 years of living in consumers’ minds,” said Nguyen Duy Chinh – General Director of Tan A Dai Thanh Group
In summary, if a business wants to grow, it must have an appropriate strategy and correct vision, with the aim to protect consumer rights, ensuring harmony between the business objectives and the prosperity of the country. Along with its mission to bring high quality Vietnamese products to the world.
